Laurela Fashion Guide » Anniversary http://laurela.us Presented by Laurela.com, the lingerie authority on the web. Thu, 22 Apr 2010 00:29:12 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Simone Pérèle’s Anniversary – 60 Years in Business. http://laurela.us/lingerie/simone-pereles-anniversary-60-years-in-business/ http://laurela.us/lingerie/simone-pereles-anniversary-60-years-in-business/#comments Fri, 03 Oct 2008 16:35:40 +0000 admin http://laurela.us/?p=168 Do you know what a basque is? Not sure! Also known as a torsolette, a basque (French term) is an item of a female apparel that can mean either a long corsette or jacket. It features a close, contoured fit and extends past the waistline over the hips. The basque was a luxury piece of intimate appearel that our great grandmothers hid under their dressed, and which us, their great grand-dughters do not hasitate to show up. The true intricate work of art in the past, the basque, or corsette tooday continues to remain an object of luxury, especially when it comes from Simone Pérèle, the brand that perfected the concept sixty years ago and today continues to remain a leader in the industry or corsettiere and inimate apparel.

Simone Pérèle 1955 Original Vintage Print, Illustration by Jacques Demachy (above)

Simone Pérèle 1959 Original Vintage Print (above)

Simone Pérèle is one of France’s most iconic lingerie brands that was founded in 1948 and is still owned and operated by the Pérèle family under the stewardship of Philippe Grodner, the son of the founder Simone Pérèle and his sister Catherine Pérèle.  Since 1948, Simone Perele lingerie concept was and continue to be, as best expressed by its founder: “Women do not need to choose between elegance and comfort”.

Each piece is designed and created to tell a story through their use of embroidery, lace, ribbon and crystals. The brand is the leading lingerie brand in French department stores such as Printemps and Galleries Lafayette and is sold in more than 80 countries worldwide. It is renowned for its exquisite workmanship, its glamour, aspiration, accessibility and its use of quality fabrics such as French lace.

Today, in 2008, Simone Perele has redefined the corset or basque, with this gorgeour 60th Anniversary Limited Edition Basque, packaged in a beautiful collector’s case. (pictured below)

Other beautiful items from the Avant Premiere collections are:

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