The story of L’Occitane begins in Provence, in 1976, when a 23-year old Olivier Baussan, inspired by his childhood in Provence, decided to recreate the traditions of his region. After purchasing a steam distiller, a relic from the past, Olivier harvested wild rosemary and produced pure Rosemary essential oil. He sold this essential oil at local markets, this all-natural product was quickly embraced by villagers and L??™Occitane was born.
Oliver Baussan, The Founder of L’Occitane (above)
Drawing inspiration from Mediterranean cultures, Oliver’s ambition was to develop skincare products and fragrances that were natural and authentic, effective and deliciously appealing. The name he chose for the company refers to Occitanie, the ancient province that once covered the south of France, northeastern Spain and northern Italy. The idea was to mix traditions and ingredients from the Mediterranean region in the creation of products for personal care and the home.
Following the success of Olivier??™s Rosemary essential oil, the brand began to grow in a very organic way. After discovering an abandoned soap factory, Olivier became fascinated by the idea of reviving the art of soap making in Marseille. With the help of others, Olivier created soaps using a vegetable fat recipe and traditional methods. Today, these vegetable-based soaps are known all over the world for their quality ingredients and attractive, traditional shapes.
Today L??™Occitane beauty products are a true art de vivre devoted to a well-being. The brand successfully brings together nature and research, following the principles of phytotherapy (derived from the Greek words “phyton”, for plant, and “therapeuein”, to cure), the art of healing through plants. For over 30 years, L’Occitane’s active ingredients are extracted from plants and are based on time-tested knowledge: essential oils (aromatherapy), floral waters, plant butters and oils, extracts, powders, kernels, barks??¦ altogether, we use over 200 ingredients of plant origin.
Oliver Baussan of L’Occitane in his Boutique (above)

























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