Laurela Fashion Guide

What results are we expecting when we look for that perfect mascara? Extreme length, volume and separation. The most recent innovation – battery powered mascaras – claim to offer a solution for all three. These new mascaras are flying of the shelves.

Estee Lauder Turbolash All Effects Motion Mascara ($30.00) – an auto-powered, vibrating brush gives you: volume, length, curls and separation.

Now, you can have everything you ever dreamed of for your lashes-all from one mascara. According to Estee Lauder’s website, It’s the world’s first “turbo-charged” motion mascara with a vibrating brush. An innovation of design and engineering. The brush is auto-powered, patent pending*, and precision-engineered to achieve lash effects you never thought possible.

All you need to do is to turn on the power and the brush does the rest. Feel the buzz, as the gently vibrating LashSonic Brush™ with micro-pulse bristles works its magic, moving rapidly through lashes. It continuously separates and saturates lashes with a rapid release gel formula. It also finds lashes you didn’t even know you had and coats them instantly and perfectly. Addtionally, it creates the ideal lash effect-maximum volume, length, curl and separation-all at once. And last but not least, the motion brush keeps lashes clump-free. So you can reapply several coats without heavy build-up-even refresh lashes during the day.

Lancome Oscillation PowerMascara ($34.00) – the first vibrating power mascara by Lancome: 7000 oscillations per minute.

Just press the button and experience a breakthrough sensation in application. In one easy new gesture, let the vibrating brush combined with an exquisitely smooth formula wrap every lash up to 360°. Instantly see a fascinating gaze: lashes appear ultimately extended, remarkably separated, and virtually multiplied in number.

SpinLash ($14.99) – Mascara That Revolves Around You™

The mascara, which comes in black or brownish-black, has a rotating brush. It can spin both ways, allowing you to easily apply mascara to your top and bottom lashes. SpinLash claims to “simultaneously separate, organize, shape, coat, lengthen and volumize your lashes.” And, if you like the idea but already have a brand you like, the brush can be used with your favorite brand, though Spinlash’s mascara is safe for contact lens wearers and not tested on animals.

Tags: battery powered mascaras, Estee Lauder Turbolash All Effects Motion Mascara, LashSonic Brush, mascara, Oscillation Power Mascara, SpinLash, vibrating mascara