Laurela Fashion Guide

Just as light, fresh, cheerful and sunny, as Spring itself, yet also as exquisitely refined, grounded and sophisticated as the classy designer Vera Wang is, her new “Look” fragrance comes as a perfect addition to our everyday perfumes collections this Spring. Her devoted talent admirers won’t be disappointed again. Vera Wang’s meticulous attention to every detail starting from packaging and presentation to balanced and thought through scent never stops surprising us with whatever new she creates.

Vera Wang “Look” Perfume Ad (above)

The secondary packaging?  program, which is unique to? Vera Wang’s? new? precious “Look” Parfum Elixir, was created by a design firm, Monahan & Rhee .?  The simple, yet? beautifully designed two-box system artfully employs the watercolor paper of the product line.? The perfectly balanced combination of cool grey and bright orange color palettes work well together to create the? signature look.? 

Monahan & Rhee Secondary Packaging for Vera Wang “Look” Parfum Elixir (above)

The bottle is nestled in a two-piece sliding tray carton that leverages the bold colors to present the bottle. The outer box utilizes the ribbon handle technique created by Monahan & Rhee for Vera Wang??™s Fall 2008 Ready-to-Wear Jewelry line. The product logo on the outer box is abstracted as a blind embossing, wrapping the entire exterior to present different cropped views.???

Monahan & Rhee Secondary Packaging for Vera Wang “Look” Parfum Elixir (above & below)

The new “Look” fragrance? is a? bold, modern, captivating scent of Vera Wang that embraces a woman??™s confidence and creates a seductive effect through complex textures and layers of fragrance notes. The scent was developped by a world-reknowned Master? Perfumer Annie Buzantian, who, for example,? is also a nose (along with Alberto Morillas) behind the so popular Pleasures scent from Estee Lauder.

Annie Buzantian (above)

Top Notes: A sparkling elixir of mandarin and watery greens are layered with lush notes of lychee and golden delicious apple, fill with a? burst of energy and freshness.

Middle Notes: The vibrant floral bouquet of lily, freesia and jasmine envelopes with femininity and elegance.

Base Notes: A natural sensuality is enhanced in the drydown with the richness of indulgent vanilla and skin musk. Touches of oakmoss and patchouli create balance with warmth, depth and character.

The Vera Wang “Look” scent is available in the form of:

Vera Wang “Look” Eau de Parfum (1.7 Oz – $70.00; 3.4 Oz – $90.00)

Like Vera Wang??™s fashion, her new fragrance represents a measured study in texture, color, silhouette and proportion. Vera Wang Look unexpectedly reveals itself in fragrant layers. Luxurious and rich, yet modern and sheer. A blend of complexity and transparency in a totally modern new fragrance.

Vera Wang “Look” Shower Cream (6.7 Oz – $45.00)

Vera Wang “Look” Body Lotion (6.7 Oz – $50.00)